Thursday, November 16, 2017

Thinking Outside the Box

"The most important thing in science is not so much to obtain new facts as to discover new ways of thinking about them." – Sir William Bragg

Recently, one of our designers said to me, "Today I made a new design... I have never done one like this before, but I was trying to think outside the box!". That, along with the above quote, is so closely related to making jewelry that I thought I would share some thoughts with you.





The saying "think outside the box" originated in the 60's, and since then has been used as a successful marketing catch phrase for a variety of merchandising campaigns, almost to the point of becoming cliché. But when you relate it to your own personal creative instincts, it may very well be a beneficial reminder of just how important your imagination is to you.

It's often a constant challenge to create new and exciting pieces when you are designing your own jewelry. If you're in business, you know that the competition can be overwhelming, so it’s imperative to stand out from the crowd, possibly by spotlighting an original, one-of-a-kind item to catch the eye of a potential customer.

As referenced in the quote by Sir William Bragg, there are seldom new elements, as with facts, to use to make your design unique. A wide variety of chain, leather, fabric, sliders, pendants and closures is available, but not much that isn't being used by every other jewelry designer on the face of the earth. So what do you do?

Say, for example, you want to make a necklace to add to your online inventory. The first basic step is to look for inspiration anywhere you can find it. Once you have an idea in mind, then analyze it a while. Look with your mind's eye at all angles, in reverse, changing colors and maybe even twisting elements into new shapes. Is a necklace always a necklace, or can it morph into a bracelet like our Eucalyptus Etude Convertible Necklace/Bracelet?
Check out how to make this beauty here: Eucalyptus Etude Convertible Necklace/Bracelet
And remember that you can always use different styles and colors of chain, findings and beads that will fit better into your or your gift recipient’s lifestyle.

Believe in yourself! Never be afraid to let your imagination out of the box.

Find fresh, innovative and trending ideas on our Facebook page...and while you’re there, please like it.  facebook.com/AntelopeBeads


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